Tuesday, June 7, 2011

YouTube India Launches BoxOffice - the Exclusive Movie Channel

YouTube BoxOffice
India movie fans' rejoice! On YouTube, a new movie channel exclusively for Indians called "BoxOffice" just premiered today. If you live in India, now you can watch the latest Indian blockbusters online in the "BoxOffice" channel totally for free! The BoxOffice is here - http://www.youtube.com/BoxOffice

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Previously, there've already been a dedicated Indian movies channel available on YouTube. But the movies in that channel are rather old, which has been far from enough to satisfy Indian people's demand. Different from the old movie channel, the "BoxOffice" channel newly launched today serves Indian people with the latest high-definition movies for free. The first movie on the channel is the latest hit "Band Baaja Baaraat".

The "BoxOffice" will stream one premium movie a month and features other popular movies from the YouTube catalogue of movies which includes over 1500 titles including regional language films. The new channel is available for only Indian users, so other countries' IP will be blocked from viewing the movie content.

The "BoxOffice" movie channel is ad-sponsored. Vendors who sponsor the channel have the channce to showcase their YouTube channel videos, promos and campaigns.

Gautam Anand, Director Content Partnerships for YouTube Japan-APAC is optimistic with the initiative and said:
We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilize the platform and engage the YouTube community.

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